Tuesday, January 19, 2010

General Mills: Reducing Sugar in Cereals

General Mills announced a commitment to further reduce sugar in cereals advertised to kids under 12 to single digit grams of sugar per serving. The company has already been reducing sugar in cereals while increasing key nutrients, such as calcium and vitamin D, and providing whole grain.

Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in children´s diets.

Other cereal benefits:

  • Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children´s diets.
  • Ready-to-eat cereal is the No. 1 source of whole grains in a child´s diet today.
  • More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures

Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.

This is great news! General Mills sent over some coupons for my family to try out their cereals. Boy, were my kids happy! What is it with kids and cereal?! My son and daughter could eat it for breakfast, lunch and dinner!

My kids especially loved the Trix, Lucky Charms, Cheerios and Chex. My husband and I loved them, too. I feel great knowing that we're making healthy breakfast choices every morning. My kiddos are going to school with full bellies packed full of nutrients.

Click here to find a $1 off coupon for one of four General Mills cereals!

General Mills/MyBlogSpark provided the coupons for this review and I provided my honest opinion.